Short answer: I am learning! I just registered for a free webinar
Measuring the Networked Nonprofit – Simple Steps for Measuring Social Media Results
on this topic, presented by Beth Kanter, author of “Measuring the Networked Non-profit: Using Data to Change the World. The webinar is sponsored by CharityHowTo.com and registration information is here.
Beth Kanter is an expert on social media for non-profits and I strongly recommend perusing her blog for great information. She is also on Face Book, Twitter, Pinterest, LinkedIn, to name a few!