The Networked Nonprofit by Beth Kanter and Allison H. Fine is a WONDERFUL book! I’ve finished the first half and can’t wait to delve into the second one. Although blogs and Face Book pages are great sources of information, there is nothing like a book sometimes!
Sometimes lost in the sea of social media are the basics of a good nonprofit web site. “How to Create Clear Objectives For Your Nonprofit’s Website” is a good overview of the importance of clear objectives for your organization’s web site, particularly related to calls to action. The article, on John Haydon’s website, includes a useful worksheet.